Wayne Niemi

Freelance Writer & Editor

Los Angeles

Wayne Niemi

Thank you for visiting my portfolio. I'm a seasoned online and print journalist, editor, and copywriter with a passion for news and storytelling. My writing has appeared in numerous publications including the Los Angeles Times, Los Angeles Times Magazine, Women's Wear Daily, Footwear News, Natural Health, and San Diego magazine.



The New Wager

Tony Hsieh likes it when the stakes are high. That’s why the entrepreneur is putting at the center of his sweeping transformation of downtown Las Vegas.
Footwear News Link to Story

Bilson's Bet

The actress-turned-footwear designer has some serious shoe power behind the launch of her ShoeMint collection.
Footwear News Link to Story

Toast the Bride

Profiles on Los Angeles' top wedding photographer, caterer, and honeymoon travel agent.
Los Angeles Times Magazine Link to Story

Boom or Bust

The youngest baby boomers are now 50. Why footwear brands should pay very close attention to the generation's needs and spending power.
Footwear News Link to Story

12 hotels that are perfect honeymoon havens

Travel agent Leigh Karin Padilla of World Leigh Travel in Los Angeles regularly globe-trots in search of the world's most fantastic honeymoon destinations. Like a parent, she can't (or won't) name her favorites, but Padilla agreed to share 12 hotels and resorts that combine romance and adventure.
Los Angeles Times Link to Story

Dogg Daze

Rapper and Adidas partner Snoop Dogg shares his secrets for enjoying life.
Footwear News Link to Story

Miami Vice

The Webster charts its own high fashion path in Miami’s South Beach, with a focus on exclusive product from the industry’s top designers.
Footwear News Link to Story

Christian Nation

At the top of his game, Christian Louboutin opens up in an exclusive interview about the incredible rise of the brand, what inspires him and that magical red sole.
Footwear News Link to Story

The Art of Van Cleef & Arpels

Fine jewelry is presented as fine art in “A Quest for Beauty: The Art of Van Cleef & Arpels,” now on view at the Bowers Museum. As well as the kind of dazzling diamond and gemstone pieces that have made the French house legendary, the show also boasts 70 newly acquired items never previously seen in public.
Blouin Art Info Link to Story

Model for Change

Besides being a top fashion model, Angela Lindvall is also an ardent environmentalist: She started The Collage Foundation ( 12 years ago to bring eco-issues to the mainstream. She hopes the increased exposure as the host of Lifetime’s Project Runway All Stars will give her a platform to further raise awareness—as well as the chance to share with others her healthy habits. Here, Lindvall talks about maintaining balance, raising eco-minded kids and why rituals matter.
Natural Health Link to Story

Bruno Vision

Energized by the momentum at Roger Vivier, Bruno Frisoni talks about the label’s evolution and getting close to the consumer.
Footwear News Link to Story


Wayne Niemi

I know how to make your job easier. I understand your deadline pressure because I've been in your shoes. I know how important it is that you receive well-written, accurate and clean copy on time. And I have the skills and experience to help take some of the worry out of your day.

For 11 years I served as the Senior West Coast Editor at Condé Nast Publications. There, I wrote and edited a variety of news and feature stories about the fashion industry for Footwear News and Women's Wear Daily. As such, a lot of my job centered around celebrities and celebrity fashion lines so I’ve interviewed and written about a wide range of stars including Bryan Cranston, Rachel Bilson, Gwen Stefani, Snoop Dogg, Debra Messing, Judd Apatow and Leslie Mann, Jay-Z and Beyonce, Kim Kardashian, Julianne Hough, and pretty much any other celebrity who has a connection to the fashion industry. I also dealt with CEOs and designers from the biggest names in the industry on a daily basis. And as the special projects and features editor, I came up with the big themes for our issues, conceived all the story ideas and art concepts, assigned work to staff and freelance writers, worked with photographers and art directors, and piloted the projects all the way through to publication either in print, on the web, or both.



  • Online Content
  • Photography
  • Photoshop
  • Writing
  • Editorial strategy
  • Editing
  • Journalism
  • Blogging
  • Video Editing
  • Interviewing
  • Copywriting
  • Reporting